Towel bar: Towel bar is used to hang towels. The installation position is generally a position closer to the bath, and the installation height is generally 1.4 to 1.6 meters from the ground. The installation height should not be too low, otherwise the towel will get wet when bathing. The installation methods of the towel bar can be summarized into two types, one is to install without punching and the other is to install with emptying. Hole-free installation methods generally include vacuum suction cup type and watering type. Screws are generally used for drilling holes. Nowadays, many families prefer the non-punch vacuum suction cup installation, because it is easy to install, fast, and does not require much effort when disassembling. It does not cause any damage to the wall, but after a long time, it is easier to loose and fall off. The fixing force is not as strong as screwing. The watering type, as the name implies, is fixed on the wall with nail-free glue. It takes more time to install, but the cost savings are better than others.
Towel rack: The towel rack is used to place bath towels. The installation location is next to the towel bar or in an open position in the bathroom. You can design the installation location according to the characteristics of your own bathroom. The length and width of the bath towel are several times that of the towel. The height of the installation is naturally higher than that of the towel bar, but it mainly depends on the average height of the family members.
Toilet paper holder: The toilet paper holder is used to place toilet paper. It is generally installed next to the toilet. The installation position should be lower than the toilet. If it is installed higher than the toilet, you can imagine how inconvenient it is.
Toilet brush holder: The toilet brush is generally installed next to the toilet, and it is recommended not to install it next to the toilet paper holder. The toilet brush usually contains bacteria when cleaning the toilet, and then the air around the toilet brush has many bacteria, and the bacteria are easy to adhere to the paper towel.
Storage basket: The storage basket is generally installed near the shower, and is used to place items such as shower gel and shampoo for easy bathing. The installation height is generally one meter two to one meter four. These are just for reference, and are of no practical use. You can design according to your own habits and believe in yourself.
Clothes hook: The characteristics of stainless steel clothes hooks are reflected in high temperature and low temperature resistance according to physical properties, and corrosion resistance and not easy to rust according to chemical properties. They are expensive and expensive, and are suitable for bathroom use. Space aluminum clothes hooks are characterized by not easy to fade, good environmental performance, not easy to rust, and easy to dye. The clothes hooks made of space aluminum materials on the market are rich in colors, strong in decoration, and low in price. The disadvantage is that the pressure resistance is weak. Not suitable for hanging heavy objects, suitable for various places. The copper clothes hook itself has high material density and good stability, so it is not easy to rust, resists pressure and is heavy, and is more expensive in the market. It is suitable for kitchens, living rooms and other places. Aluminum alloy is made of pure aluminum with some alloying elements, so aluminum alloy hooks are slightly better than space aluminum hooks in terms of performance. Zinc alloy is an alloy formed by adding other elements based on zinc, so zinc alloy clothes hooks are characterized by good manufacturability, long use time and easy cleaning. Wooden clothes hooks have low immunity to humid environments, poor physical properties, but strong decoration, suitable for living rooms, bedrooms, study rooms and other locations. Plastic clothes hooks are easy to mold, so most of the plastic clothes hooks on the market are not only highly decorative but also low-cost. The disadvantage is that the surface is not resistant to dirt and it is inconvenient to clean.
When we buy, we must consider the actual situation at home. Choose the right size and the required rack. Don't buy the package blindly. Some things may not be useful.
When decorating kitchens and bathrooms, many people worry about whether to choose an above counter sink or an under counter sink. The above counter sink and the under counter sink have their own advantages and disadvantages. Which one to choose depends on your own preferences.
There is a difference between the definition of the above counter sink and the under counter sink in the kitchen and bathroom, we will analyze them separately.
Above Counter Sink:
Above counter sink installation is the most common and simplest. The opening size of the countertop is slightly smaller than the size of the sink, so that the sink can be placed on the countertop, and then a circle of glass glue can be applied around it.
The above counter sink is easy to install, and there is no need to worry about deguming if the load is too heavy. It is also convenient to change the sink later, just scrape off the glass glue and replace the sink. The space left under the sink can be about 3 cm higher than the under counter sink.
It is inconvenient to clean the countertop in future use. The sides of the sink and the countertop are sealed with glass glue. After a long time, the glass glue is easy to mold and turn black.
Under Counter Sink:
There are also two ways to install the under counter sink. One is to make a hole on the counter slightly smaller than the outer edge of the sink. The other is to cut a hole according to the inner edge of the sink.
The under-counter sink is very easy to take care of, and the countertop is easy to clean. It is integrated with the countertop and more concise.
Relatively speaking, the installation of the under-counter sink is more troublesome. The gap between the countertop and the sink is bonded with a strong adhesive. If you want to replace the sink, you may need to replace the countertop as well. In addition, no matter how strong the glue is, and the load-bearing capacity is uncertain, there is a risk of falling from the counter. General washing and load-bearing of pots and pans will not cause problems.
Above Counter Basin
The basin above the countertop is called the above counter basin. The installation of the above counter basin is relatively simple, just cut a hole on the countertop according to the installation drawing. Then place the basin in the hole and fill the gap with glass glue.
Above counter basins are more beautiful in shape and have a wide variety of types. You can choose according to your favorite style. Easy to install and remove. If you want to replace it with a new basin, you can directly remove it and install a new one.
One is that it is troublesome to clean the countertop, and there is a hygienic corner between the basin and the wall. The second is that the glass glue is used to bond the basin and the countertop, and the glass glue is easy to turn black or mildew after a long time.
Under Counter Basin
The biggest advantage is that it is easy to clean, and there will be no hygienic dead angle. The basin area is more clean and tidy.
Similar to the kitchen sink, it is still a problem of installation and replacement. And the style of the under-counter basin is fixed, so it is impossible to make more choices in the shape.
In summary, the above counter basin and the under counter basin have their own advantages and disadvantages. Simply put, people who want to clean more easily can choose under counter basins in both the kitchen and the bathroom. For the convenience of installation and replacement, or for those who have styling requirements for the bathroom, an above counter basin can be selected.
In daily life, the planning of the bathroom is very important. A space of a few square meters has to bear a lot of sanitary ware and electrical appliances, such as toilets, bathtubs, washing machines, clothes dryers, etc. These are essential equipment that can improve the comfort and convenience of life.
The three-square-meter bathroom is also the size of most apartment bathrooms. The space is not large, but it does not affect people's pursuit of quality life. How to make good use of small space and achieve the aim of practical and beautiful appearance ? There are many ways.
01 Extend the sink counter to the washing machine and get an extra storage table.
If the area of the sink counter is relatively wide, you might as well design the washing machine and sink counter as a whole. By the way, the upper part of the washing machine is also designed as a countertop, which has an extra space for display. The whole area be neat and decent.
A large sink is exactly what women need. They have too many skin care products and cosmetics to be placed.
Suitable for: single women, or small families.
Advantages: The upper part of the washing machine is fully utilized and many things can be placed.
Of course, if you want to pay attention to some design sense, you can design the washing machine and the sink in a staggered layer, showing a patchwork of beauty, and it can also bring a unique atmosphere to a small space.
02 The washing machine and the storage cabinet coexist harmoniously, and one thing is multi-purpose and takes up less space.
If there are many things in the house, consider using more storage cabinets in the bathroom. But in a small space of three square meters, how should the washing machine be placed?
The washing machine, storage cabinet, and sink can be designed as a whole, and the three can use each other to realize their own value, visually beautiful, form a multi-purpose, and occupy a small area.
Suitable: Families with lots of things.
Advantages: One thing is multi-purpose, and it occupies a small area.
03 Maximize the use of corner space
There is always an unexpected room type of an apartment, such as a three-square-meter rectangle, but it happens to be faced with the problem of a lot of things and a lot of demand. The washing machine and the cabinet need to be put in the bathroom. How to achieve it ?
Three walls can be used. The storage cabinets, sinks, and washing machines leaning against the wall can perfectly maximize the use of corner space.
Suitable for: families who have many things and pay attention to space design.
Advantages: The smallest space is used to the maximum.
04 Storage rack: Use the height of space to realize vertical storage.
Different room types and different residents have different requirements for the placement of washing machines. Some people like simple display. Easy to take things, and easy to move the washing machine. In fact, a storage rack can solve all the troubles. The storage rack is light and convenient, and there is no construction problem. You only need to place it in a suitable position, put daily necessities on it, and put a washing machine underneath it to achieve a perfect plan for a small space. This is also a way to achieve vertical storage, which saves more space.
Suitable for: Singles with less things and high requirements for the convenience of life.
Advantages: easy to move, easy to clean, and less costly for decoration.
It is not difficult to stuff a washing machine in a three-square-meter bathroom. The key is to design in combination with different room types. In addition, the living needs and actual conditions of different residents must be considered to create a comfortable and practical bathroom space.
Aquacubic Has Rich Experience and Passion in Bath and Kitchen Industry. We can provide total solution for apartment projects.
At present, the concept of sanitary ware products has far exceeded the traditional concepts of the past. As a symbol of modern and luxurious life, it has entered all aspects of people's lives. That is, it not only has sanitation and cleaning functions, but also includes health care functions, visual enjoyment, and entertainment functions. The shape of sanitary ware products has appeared in one-piece type, basin series, bidet, or table-top series, etc. In recent years, sanitary ware products have also launched a series of complementary products with additional functions such as leisurely bathtubs, cabinet basins, and steam shower rooms. Therefore, in the future, it is self-evident that the sanitary ware market will show a diversified development trend.
Build A Complete Accessory Manufacturing Base
Now due to the increase and enrichment of new functions of sanitary ware products, the sanitary ware production of developed countries has been involved in a large number of accessories.
Therefore, a mature sanitary ware industry should be supported by more varieties of accessories and additional products. For example, the production of raw materials, glazes, pigments, models, machining, instruments, meters, copper work, and packaging and decoration materials that are closely connected with many sanitary ware production systems should be incorporated into the entire production system as soon as possible. The sanitary ware production industry in China urgently needs to form a complete industry group and supporting group related to sanitary ceramic production, and form a processing base for various related accessories that are compatible with the end products.
The Comprehensive Functions of The Product Are More Prominent
According to the shopping psychology of consumers in the international market, a good sanitary ware product must be able to satisfy a modern lifestyle and have a relatively complete set of functions. For example, in addition to satisfying the use function, it also needs to solve multiple functions such as water saving, energy saving, environmental protection, comfort, health care, anti-aging, and intelligent induction, and has obvious recyclability and a strong concept of green consumption. This requires a new generation of products that must be able to make full use of comprehensive high-tech achievements such as biotechnology, electronic technology, and induction technology to combine various new functions to improve the comprehensive functions and physical quality of sanitary ceramic products.
Rich Decorative Colors
In the past, sanitary ware products were often decorated with white glaze to show their white jade-like appearance. But the cool tone of its color makes many people feel uncomfortable. Nowadays, it is generally recognized that various opalescent white glazes are mainly used for the appearance of products with other colors and shades. China sanitary ware factories should use the coordination of various glazes to create a variety of popular new decorative colors. The changing rhythm of sanitary ware products, just like the promotion of popular colors in major international clothing exhibitions in the world every year, shows the visual function of leading new trends in colors from time to time. With the continuous updating of people's aesthetic perspectives and the rapid changes in domestic and foreign market demands, it is necessary to accelerate the development of a new generation of glaze decoration varieties and strengthen the new color decoration of products.
In short, China sanitary ware factories must continuously improve the technical content of export products, and continue to improve the grade and added value of export products. Continuously develop a new generation of new high-end products to meet the needs of domestic and foreign markets. It is conducive to entering the international high-end market. It is believed that China sanitary ware factories will become stronger.
Small space bathrooms are always accompanied by a bunch of problems, such as area, lighting, and style. Our suggestion is to use all-match white, plus some tips to expand the space.
Now try to create a small white bathroom in five steps, and experience the new space immediately.
Step1 How to choose white bathroom sanitary ware ?
The most classic color in a small space is none other than white. Simple and pure at a glance. It can expand the space visually. When you consider a bathroom with all white as background color, it is best to choose different types of white. It will be better than a single white. You can choose light porcelain colored bathroom fixtures with whiter countertops or water baffles, and then use some transparent glass or plaster accessories.
For bathrooms with white tiles, the gaps between the tiles can be filled with gray or black beauty agent to form regular checkered lines. The contrast of black, gray and white gives the space a stylish sense of depth. As long as you pair with simple solid-color items or mirrors, the space will immediately become active.
Use sanitary ware to increase the level. Choose white bathroom ware on different materials, such as matte, brushed, textured or smooth texture materials, the effect will be different. If bright white is chosen for the toilet, basin and bathtub, matte tiles are best around the bathtub and for the basin flap. The countertop is preferably frosted stone.
Step2 The small bathroom should be compactly laid out.
The white background magnifies the vision, but in order to be more comfortable in the bathroom, we need to find ways to improve the small bathroom. Resolve space embarrassment with reasonable layout. The multifunctionalization of items, the combination of bath mirrors and wall cabinets, the sharing of bath and shower areas, and the use of new smaller toilets, etc., can save space. Paving strips of tiles or wall panels, or choosing a light hand basin can also increase the bathroom space and make the bathing experience more comfortable.
The bathtub and shower area are combined in one. The combination of shower and bath area saves space and provides more space possibilities for small apartment design. Choose a simple shower curtain or shower screen. The design should not be too cumbersome. It is good and harmless to keep the field of vision open.
The door should open outward to ensure that there is enough storage space inside. Cabinets and shelves of various shapes are arranged in an orderly manner on one wall. The mirror is cleverly designed on the cabinet door. The position of the hand basin is directly opposite the door. The width should be controlled within 38CM. The hook on the wash basin achieves the ultimate storage. The free space on the wall is also used to hang bathrobes.
Step3 Dig deep into multiple storage ideas.
To make a small white bathroom pleasing to the eye, the storage of items must be both beautiful and functional. In order to facilitate the use, the small bathroom storage adopts the principle of proximity. Around the basin and above the toilet can be used to store. The mobile storage can also meet the needs of use to the greatest extent; in order to ensure the beautiful design, you can choose the in wall or open shelf storage to make the space look fresh and orderly with simple black and white design.
The ladder-shaped storage shelf is the most stylish. If you want to change the form of storage, you can use a movable or foldable ladder shelf. The bearing capacity is strong enough. It can not only meet the storage requirements, but also increase the diversity of space. The toothbrush, shower gel, and towel are cleverly stored. At the same time, it has a petty bourgeoisie, which is not only beautiful, but also stretches the sense of space. It is easy to ventilate and does not grow bacteria.
The most classic form of storage in the bathroom is the in wall type. Use every corner. Turn the original unreasonable space into storage space. Generally the depth is about 15CM. If you exceed the depth, you can consider double-layer storage space. Make the space perfect from the perspective of decoration. Avoid water on the countertop. The countertop should be high inside and low outside when tiling.
Step4 Different materials and colors embellish the space.
The metal material brightens the space and adds fashion. The wood creates freshness and elegance. The softness in the space is embodied by cloth and fabric. The plants decorate the bathroom with a good mood. In the white bathroom, different materials and colors are mixed and matched, and the layers are opened to bring vitality. Different proportions form different flavors. A good space is diversified, and a harmonious combination can achieve the best results.
The combination of different materials in the space. The orange metal shower and the elegant white tiles strike a spark of design. The light-colored wooden boards on the wall of the dry area are extended to increase the visual level of the space. The wooden shelves and metal mirror cabinets in the storage area form an embellishment effect of the space. The carpet, which echoes the soft texture of face towels and bath towels, brings lively colors at the same time. The overall collocation is comfortable and relaxed.
Artistic tiles meet natural wood. Mix and match old elm wooden bowls and wooden stools in a simple and elegant space. There is almost no need to deliberately craft. The simple temperament is naturally formed. The metal faucet is mixed and matched with wood, which is very inspirational in design. The dark and light blue diamond-shaped ceramic tiles highlight the charm of the space. The white brick becomes the background to set off. The plants facing the sun are full of life.
Step5 Bathroom products enhance taste.
The bathtub and toilet are undoubtedly the leading role in the bathroom. But what can cleverly enhance the appearance of the bathroom are often overlooked small supporting roles, soap bottles, toothbrush cups, soap dishes, and daily cleaning and care products. The quality and taste of life are hidden in these details. Maximizing the appearance of bathroom items is also an important factor in improving the bathing experience.
The bathroom at home is one of the most frequently used places, and the quality of the bathroom directly determines the quality of life.
Bathroom products that can be used for a long time are normally: toilets, bathroom cabinets, wash basins, and bathroom hardware.
There are two types of toilets: split type, one-piece type and wall-mounted type. According to the sewage discharge method of the toilet, it can be divided into back flush type, siphon type, jet type, and super spiral type. When purchasing, choose according to different spaces and waterway positions.
Although there are many types, you can refer to the following methods when purchasing.
1. Whether the gloss of the toilet itself is good enough. The glossier, the better the compactness;
2. It is not that the smaller the water tank, the more water-saving. Some water tanks are not small, but the water storage line is low. The flushing performance is very good, and it is also very water-saving. Generally, the water tank is 6 liters of flushing water, and the two choices of 3 liters and 6 liters is better;
3. Check whether the internal structure is compact, sensitive and reliable.
Bathroom cabinets are an important item in bathroom selection, and there are many types. According to the material, it can be divided into solid wood bathroom cabinet, ceramic bathroom cabinet, PVC bathroom cabinet, MDF bathroom cabinet, glass bathroom cabinet, stainless steel bathroom cabinet and so on.
What does the most practical bathroom cabinet look like?
How to choose?
1. Generally, a complete set of bathroom cabinets needs to be checked for deformation;
2. Check whether the surface is cracked and the glaze is smooth and even;
3. When the cabinet door is opened and closed, check whether the door hinge has a sound or smooth;
4. Use a pen to scribble on the cabinet and wipe it off to check its anti-fouling ability.
The bathroom cabinets are rich in styles, so you should decide what material you want when choosing. The specific styling is determined according to personal preference and home decoration style.
The wash basin is responsible for the appearance of the bathroom. The type and style of the washbasin are also dazzling, such as table top, column type, wall type. And cabinet body are also very particular.
Desktop: Above counter basin or under counter basin?
Above counter basin: High-end, easy installation, rich product selection, easy to disassemble and repair. But water is easy to leak into the sink cabinet and the corners. If the installation is not careful, there will be exposed glass glue, which will turn yellow and black after a long time.
Under-counter basin: low profile, integrated with the countertop, beautiful, easy to clean, no dead ends. It is easy for the water basin to deviate from the middle position of the sink cabinet. It is necessary to choose a faucet with a suitable water outlet angle. Under-counter basin is inconvenient to disassemble.
Column type: does not occupy space, especially suitable for installation in toilets with insufficient space.
Wall-mounted type: as the name suggests, it is used on the wall, compact and not occupying space, simple and stylish.
Basins can be made from different materials. Stainless steel, porcelain, marble, and glass all have pros and cons. Just pick the one that suits you.
How to choose?
1. Look at the manual first. If it is a glazed basin, the lower the water absorption, the better the quality.
2. Faucet holes. Most porcelain basins have a single hole for mixer faucets. When buying a washbasin, you can ask the supplier to make the hole. If you make the hole yourself, it is likely to destroy the entire washbasin.
3. The high-quality washbasin has a smooth glaze, no pinholes, no lack of glaze, etc.
Striking with a hard object will make a crisp sound.
4. In order to ensure that after quality problems occur, the seller can repair them in time, it is better to keep the invoice issued by the seller.
Hardware accessories include: faucet, shower, shelf, angle valve, soap net, clothes hook, etc.
They are not large, but frequently used things. If you pick them well, it will not only be easy to use, but will also improve the quality of the bathroom.
How to choose bathroom hardware?
1. First look at whether the coating is good. Generally, the brighter the surface, the more obvious the mirror effect, and the more rigorous the process.
2. The packaging design is beautiful, and the quality inspection certificate, installation manual, and related after-sales manual are available, indicating that the qualifications are complete.
3. After holding the hardware for 2 or 3 seconds, loosen it. If the fog and traces disappear quickly, it is made of copper, heavy weight, thick and durable.
We all dream of having a spacious bathroom, preferably a separate bathtub and shower, two sinks, and even a comfortable lounge chair to rest after bathing.
So, today we share with you 10 bathroom design principles. You can use some or all of these techniques to double your bathroom space.
01. Use White Color
One of the easiest ways to make a space look spacious is to use a lot of white: white tiles, white wall paint, white accessories, etc. White allows other colors to recede naturally, making the space look bigger. It can reflect any light instead of absorbing it.
The use of white is particularly effective in the bathroom. Since the bathtub, toilet and sink in the bathroom are basically white, the use of other white can make the space seamlessly connected, making the space transparent and creating a sense of expansion.
Using a lot of white does not mean pale and empty, lack of personality. Using different structural elements, such as light-colored stones or tiles with different textures, and a small amount of metal or wood intervention, can maintain a seamless appearance while also presenting the richness of the space.
02. Use Same Style Color
If you are not a fan of white, you can use warm beige, soft gray or even pink (pink blue, pink, etc.) to create a sense of spaciousness. Choose an elegant ceramic tile, and choose the matching color system for the rest of the wall. The overall effect is quiet and warm, and will not cause visual breaks and reduce your sense of space.
03. Use Floating Design
In a compact bathroom, balancing storage needs and a sense of spaciousness and freedom is a tricky issue. The suspended wash basin design is a good solution. It gives you a lot of space to store essentials. The empty space at the bottom is like an entrance and exit for air flow, which does not make people feel oppressed and tense.
04. Less is More
Less is more. If it is not necessary to have a large storage area, use small-sized wash basins to leave more open areas to make the space look bigger. If there is a bathtub next to the toilet, you need to leave enough space.
05. Use a mirror to enlarge the space.
A large enough mirror can double your space, especially in the bathroom. However, this kind of large mirror must be of good quality, and the size and thickness must be accurate, otherwise it will seriously affect the overall layout. A good mirror will have a very powerful effect, and you can make the room look perfect in just a few minutes.
06. Use Glass Doors
Another good way to expand the space is to use glass as a partition for the door or shower room. The visual extension makes the space look bigger. Especially in the shower.
If you are worried about privacy, you can use frosted or tinted glass, which can still achieve the effect of light transmission and will not make you feel cramped and depressed in the shower. If there is no special need, it is recommended to abandon the bathtub and install a shower room. The bathtub consumes a lot of valuable space, and the usage rate is extremely low.
07. Design a Suitable Alcove
Designing an open alcove in a suitable location can not only increase the storage space, but also increase the visual depth, making the wall look far beyond the real distance.
When designing alcove, you must communicate with professionals, because there will be many wires, pipelines, etc. in the wall of the bathroom.
08. Good Lighting
Good lighting is essential to make any space look bigger and more open, especially in bathrooms that don’t usually have much natural light. In addition, you also need good lighting in the bathroom to effectively perform shaving or makeup, so its importance does not need to be emphasized.
The key is to have a rich lighting scheme in the bathroom, and it is best to use multiple light sources in different locations. Ceiling lights (multiple bulbs can be used), or modern edge-lit mirrors will help you avoid shadows and make the space feel bright and open.
09. Create Long Lines
Whether your bathroom is typically rectangular or oddly shaped, you can always find a wall or area that is slightly longer than other places. Adding a shelf, a tile strip, or even a simple striped wall paint to these areas can help you lengthen the longest line in the room and draw the sight to the farthest position, giving the space a sense of extension.
10. Balance the Horizontal and Vertical Ratio
If your bathroom is already very long, narrow and tunnel-shaped, don't emphasize the length anymore, you must think more about stretching the width visually.
For example, in this long and narrow bathroom below, the tiles on the wall and the floor are laid in a horizontal splicing way, which invisibly increases the visual width, and the spatial balance becomes more harmonious.
Sanitary ware is a must-have for household life. With the improvement of people's living standards, the market has been expanding. And after years of development, China's sanitary ware output has become the world's largest.
Competition in the low-end market is fierce. And difficult to enter the high-end market.
In recent years, China's sanitary ware market has been in a state of rapid development.
However, most sanitary ware companies have not been able to keep up with the pace of development, and management and marketing have not been standardized. The quality of employees is not high. Only a few companies have operated some well-known brands and opened up channels. This leads to vicious competition between enterprises and the market is occupied by a very small number of large and well-known enterprises.
The disadvantages of small sanitary ware companies are even more obvious: small scale, single product, outdated equipment... seriously lacking in competitiveness.
And several large foreign brands not only control the high-end market, but also become more and more competitive in price. They are gradually penetrating into the low-end market, which is an unprecedented test for small and medium sanitary ware companies.
Secondly, various costs such as materials and labor are rising. The rising cost puts more and more pressure on sanitary ware companies. In the face of many competitors, they have to increase advertising investment. By compressing their own profit margins, try to gain customers and open up sales.
For sanitary ware companies, especially small and medium-sized enterprises, it is tantamount to worsening the situation.
Some people say that the Chinese sanitary ware market is "handed over" by the Chinese themselves.
Only by occupying the high-end market, the enterprises can have a position; on the contrary, the smaller the share, the lower the position.
It is understood that China has become the world's largest bathroom consumer market. The performance and quality of many domestic sanitary ware brands have reached or even surpassed that of foreign brands. However, foreign sanitary ware brands have almost monopolized China's high-end sanitary ware market with their strong financial strength and high brand awareness.
In addition to historical reasons, the lack of brand awareness of domestic companies is an important reason for this situation.
Sanitary ware has been continuously developed and improved. More and more consumers not only pay attention to product price, quality, and after-sales service when buying sanitary products, but also pay attention to brand awareness and business reputation.
If the company still stays in the business philosophy of the seller's market in the past, it will definitely be at a disadvantage in market competition, and even be ruthlessly eliminated by the market. The sanitary ware industry has entered the era of brand marketing.
Liberate the shackles and keep up with the times
According to statistics, China's annual demand for ceramic sanitary products has reached 34 million pieces. It has become the world's largest consumer market for sanitary products. Last year, the output of ceramic tiles and sanitary ware products reached 7.5 billion square meters and 177 million pieces respectively. They account for 60% and more than 40% of the world's total output of architectural sanitary ceramics. The annual growth rate of products exported to Europe, the United States, Japan, South Korea, the Middle East and other places is 50%.
From the analysis of this trend, the Chinese sanitary ware market is quite optimistic. With a large amount of rigid demand, it can be said that the market is very good.
However, due to the comprehensive factors such as rising raw material prices, rising labor costs, and continuous floods and droughts this year, the domestic ceramic industry is in a downturn.
In response to the frequent occurrence of "overcapacity" and "market saturation" in the industry, the profit margins of small and medium-sized bathroom companies will be further compressed. More and more rational consumers do not intend to pay for it. The pressure of product backlog is considerable, and some Chinese factories have to stop running some production lines.
The ceramic sanitary ware industry is still very traditional in terms of management and marketing. Employees lack technical expertise. Therefore, only a very small number of companies have relatively well-known brands and relatively complete sales channels.
Many companies' own sales channels and sales management are obviously not standardized enough, and marketing is weak. The sales of products depend on a good relationship with distributors.
In addition, many companies do not have the ability to operate brands, a systematic business model and a professional marketing team; no accurate market information; no customer-oriented service standards and customer-oriented service system; no market-oriented research and development, production, and supply system. The capital investment cycle is long and the risk is high. All of these will become a time bomb that puts enterprises at high risk, and may be deadly at any time.
In summary, it is not difficult to see that an enterprise's internal operation management system urgently needs to be established, and market standards urgently need to be standardized. In addition, companies can stop running part of the production line, digest inventory, and wait for the peak sales season. Because there is real rigid demand, as long as the product is done well, no matter how the market environment changes, a certain effect will eventually be achieved.
The following are three suggestions for improving the status.
Keep Up with Quality
At any time, the quality is everything and will not lag behind. Consumers who spend money on goods, especially a household product, will certainly not tolerate quality problems. Update production equipment and other infrastructure. Although the cost is high, if you don't invest, it's just waiting to die.
Sales Channel Expansion
In the past, the marketing of sanitary ware companies relied on good customer relationships to a large extent. Lacking the ability to operate the brand; there is no standard customer service system and professional marketing team. These all increase the profit risk of sanitary ware companies invisibly. This is also an important reason why many sanitary ware companies say that "the product is good, but it can't be sold."
Keep Up with Service
Compared with methods such as updating equipment and adding stores, the investment in service quality improvement is much lower than the previous two. Moreover, there are more and more high-quality sanitary products in China. Whether to develop high-quality, considerate and personalized services to bring customers a better service experience has become most important for the product to stand out.